Women's Empowerment
at the heart of 3.8 Allée Fauve design
3.8 ALLEE FAUVE is a feminist brand
because there is no difference between women and men which justifies a difference in treatment
3.8 ALLEE FAUVE is a committed brand
It puts design at the service of Women’s Empowerment.
Far beyond a pure search for aesthetics,
3.8 ALLEE FAUVE design uses ancestral energy techniques and is based on animal anatomy,
to connect Women to the powerful Strengths of Nature.
I have seen too many women, even at a very high level, brilliant, hardworking, lacking in self-confidence, sometimes victims of impostor syndrome, and being “passed over” by their less legitimate male colleagues. How many of them are only the right arm of the boss, while they are the ones who manage the teams?
What a naive young woman I was to think that the feminist fight no longer had any meaning today,
this fight that my grandmother, that our grandmothers had led.
I began my professional life assured that there was no difference between my male colleagues and me,
that my remuneration would be proportional to my level of studies and my work.
It took me a while to realize no – no, apparently we weren’t equal.
And this sexism, deeply rooted and sometimes unconscious, I experienced it at all levels.
but I acquired strong convictions and a clear vision there.
The deep re-connection to Nature, to the Earth, and personal development techniques such as Feng Shui, lithotherapy, which have helped me to rebuild myself, I wish to put them at the service of Women by integrating them into their most personal “object”, their handbag.
Animal Design
Each Anima collection connects You to a remarkable Animal Female. This Animal Female conveys specific energies that support Female empowerment.
For its first collection, 3.8 ALLEE FAUVE chose the Elephante, the quintessential symbol of female empowerment – or rather the Elephante came to 3.8 ALLEE FAUVE.
The Elephant handbag has the same conical shape as the Elephant’s leg, thus connecting us to her strong anchorage. The base of the handbag represents the mark of her four nails. Finally, several elements take the shape of her tusks, and are a nod to the end of her tail.
Feng Shui
Feng Shui is an ancestral art derived from Tao. It harmonizes the circulation of energy in the spaces, so as to favour the health, well-being and prosperity of its occupants in all their forms.
Applied to a handbag, it will pay particular attention to the harmony of colors, shapes, materials, and the meaning of what makes up this space that is the handbag.
Sacred Geometry
Sacred places such as cathedrals are built on the basis of geometric shapes having a high vibrational level, and connecting us to the spiritual plane.
Sacred geometry also uses the Golden Ratio. This perfect proportion, a symbol of harmony, has been used in art and architecture since antiquity.
We find the Sacred Geometry shapes and the Golden Ratio everywhere in Nature. They are easily observable in the spirals of pineapple, sunflower, pinecone, the shape of snowflakes.
Lithotherapy
The lithotherapy uses the energetic power of semi-precious stones. Each stone has its own vibration, carrying specific benefits and energies, which act both physically and psychically.
For each collection, 3.8 ALLEE FAUVE uses stones whose vibrations correspond to the energy of the Animal associated with the collection.
Thus the Elephant collection has recourse to stones such as Lapis-lazuli, which supports our ability to be “Queen in our kingdom”, or even Tiger’s Eye, which has a powerful energy of self-affirmation.
The precious or semi-precious stones are placed on specific elements, such as the ends of the closing cords because they are held by the hands, hands which are directly connected to the heart chakra.